Mumbai (Maharashtra) [India], September 20: This Ganeshotsav, Fena made a vibrant impact at the iconic Lalbaugcha Raja with a mix of product experience and engaging activities. Set up at the bustling Mannat Lane inside Digvijay Mill, the Fena stall became a hub of activity where devotees experienced both product sampling and sales, ensuring high engagement and recall.
A striking branded inflatable and running banners amplified visibility, capturing the attention of thousands walking through the sacred route. Adding to the celebration, special Fena hampers were distributed to Karyakartas, honoring their contribution and strengthening community connect.
With the support of a dedicated team of 5 promoters, the activation was lively, interactive, and impactful throughout the 10-day festival. The initiative successfully reinforced Fena’s promise of quality and care, leaving devotees with a positive brand impression during their spiritual journey.
Rohit Jaiswal, Founder of MCA Worldwide, shared his thoughts:”Lalbaugcha Raja is not only a symbol of devotion but also a massive platform to connect brands with consumers in a culturally rich and festive setting. We are proud to have curated experiences that brought smiles to thousands while ensuring maximum brand visibility during one of India’s most iconic celebrations.”
MCA Worldwide continues to lead the industry in creating innovative activation solutions, delivering unmatched brand experiences at India’s most celebrated cultural events.
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