Bengaluru (Karnataka) [India], October 27: Snezzi today announced the launch of its AI Visibility Platform, a solution built to help brands monitor, improve, and scale how they appear across AI-powered discovery platforms such as ChatGPT, Perplexity, and Microsoft Copilot.
As consumers increasingly turn to AI assistants to find products, compare services, and make purchase decisions, visibility within AI-driven search experiences has become critical for growth. Snezzi empowers companies to measure their presence inside these new discovery channels and take data-backed action to improve it.
Founded by Nikunj Thakkar, Upahar Sood, and Gautham Seshadri, Snezzi helps brands understand how AI systems interpret, cite, and recommend them. The platform bridges the gap between traditional SEO and the new era of AI search, offering an analytics-driven approach to improving discoverability and brand trust.
“AI search is reshaping how people make decisions,” said Nikunj Thakkar, Co-founder of Snezzi. “When someone asks ChatGPT for a recommendation, they’re acting on that AI-generated answer. Most brands don’t know if they appear there at all. Snezzi’s AI Visibility Platform gives them the clarity and control they need.”
The platform works by analysing hundreds of real prompts that users type into AI systems. It identifies whether a brand appears in those responses, where competitors are winning, and what specific actions will improve visibility. Using structured data, content optimisation, and AI insights, Snezzi makes Generative Engine Optimization practical and measurable.
Beyond analytics, Snezzi includes automation features that make technical optimisation seamless. Its upcoming CMS-native AI agents for Shopify and WordPress will automatically apply fixes to improve schema, content structure, and overall AI readiness. “We built Snezzi to move from just monitoring AI visibility to actively improving it,” said Gautham Seshadri, Co-founder.
Early results from Snezzi’s AI Visibility case studies reported consistent increases in AI citations, website traffic, and conversions, particularly in SaaS, D2C, and wellness sectors. These results validate that AI visibility is becoming a core marketing metric, just as SEO once was.
“Snezzi gives every business the tools to stay relevant in this new discovery ecosystem,” said Upahar Sood, Co-founder. “We help brands show up where customers are asking questions — inside AI search.”
Snezzi’s AI Visibility Platform is now available for early access. Find out if your brand is visible in AI-powered search. Claim your free AI Visibility Report atsnezzi.com/ai-audit.
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