MG (Morris Garages), a 100-year-old automobile brand with a British legacy, strengthens its commitment by inaugurating a new state-of-the-art showroom and workshop in Bangalore. The expansion of MG Motor India’s network aligns with its strategic vision to enhance the overall buying and ownership experience. MG now has 29 touchpoints in Karnataka.
Bangalore (Karnataka) [India], May 23: MG (Morris Garages), a 100-year-old automobile brand with a British legacy, strengthens its commitment by inaugurating a new state-of-the-art showroom and workshop in Bangalore. The expansion of MG Motor India’s network aligns with its strategic vision to enhance the overall buying and ownership experience. MG now has 29 touchpoints in Karnataka.
Built over an area of 5,000 sq. ft., the new dealership, Jubilant Motorworks Pvt Ltd, MG Mysore Road, shares the overall look and feel of MG India’s futuristic customer approach, which resonates with the preferences of modern, urban car buyers who are tech-savvy and auto enthusiasts. The showroom is accompanied by a 40,000 sq. ft. modern service facility to cater to the requirements of its customers.
Commenting on the inauguration, Satinder Singh Bajwa, Chief Commercial Officer, MG Motor India, said, “We are delighted to expand our network to Karnataka as a part of MG 2.0. As we grow, we are expanding the footprint of the brand to newer territories, ensuring seamless sales and aftersales services to MG customers. We have established over 400 touchpoints across 170 cities in the country.
We plan to establish 100 new MG touchpoints this year, specifically catering to Tier 3 and Tier 4 cities. This strategic expansion aims to foster deeper relationships with customers by coming closer to them, allowing them to choose and drive their favourite MG car with peace of mind. It underscores our steadfast dedication to increasing accessibility and delivering superior customer experiences.”
Commenting on the inauguration, Amit Jain, Dealer Principal of Jubilant Motorworks Pvt Ltd, MG Mysore Road said, “With MG’s technologically advanced products, customer-centric approach, and understanding of customer needs, we endeavour to provide the best-in-class ownership experience to our customers. We are confident our customers will have a memorable and immersive experience.”
The brand-new showroom has been designed under the brand’s ‘Emotional Dynamism’ philosophy, which combines contemporary brand elements and slick colour palettes. On the exterior, the front fascia of MG’s dealerships adopts a unique façade grill, signifying the confluence of the sky and the earth. Inside, the store perfectly demonstrates the brand’s experience-first approach, which aims to captivate all five senses of its prospective customers through intelligent and creative elements like a big LED configurator wall.
With the market coverage of 85%, the MG service centres are strategically situated within a 15-kilometer radius, ensuring prompt assistance within 30 minutes. The company aims to establish 100 new touchpoints by the end of the year and achieve a target of more than 500 touchpoints in 275 cities by the end of FY 2024-25.
The dealership will showcase our portfolio of products including MG Hector – India’s first Internet SUV, MG ZS EV – India’s first Pure Electric Internet SUV, MG Gloster – India’s first Autonomous (Level 1) Premium SUV, the Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology, and MG Comet – The Smart Electric Vehicle.
About Morris Garages
Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by celebrities, including British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand.
MG has evolved into a modern, futuristic, and innovative brand over the last 100 years. Its state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,00,000 plus vehicles and 6,000 direct and indirect employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the innovative automaker has augmented across-the-board ‘experiences’ within the automobile segment today.
It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, India’s first Autonomous (Level 1) Premium SUV – MG Gloster, the Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology, and MG Comet – The Smart Electric Vehicle.
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Morris Garages:
Sumedha Jadli sumedha.jadli@mgmotor.co.in
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