A culture-first campaign capturing the joy of kite-flying, rooftop gatherings to Set the Festive Mood for Uttarayan 2026
Ahmedabad (Gujarat) [India], January 15: In India, festivals are moments of shared joy, music, food, and togetherness. Building on this cultural truth, Havmor Ice Cream, part of LOTTE India Corporation, continues its approach of integrating key festivals into its brand storytelling through meaningful cultural collaborations. This Uttarayan, the brand marks the season with a high-energy festive anthem that captures the spirit of kite-flying fuelled with collective celebration.
At the centre of the campaign is a specially curated Uttarayan anthem in collaboration with renowned Gujarati folk singer Kirtidan Gadhvi. Energetic and instantly hummable, the track channels the familiar call of Kai Po Che, making it a soundtrack for terrace gatherings and festive celebrations. Rooted in local culture yet designed to resonate nationally, the initiative reflects Havmor’s intent to show up authentically across India’s diverse festive moments.
Rishabh Verma, Head of Marketing, Havmor Ice Cream: “Havmor has always been more than just ice cream; it’s about the moments we share with loved ones. With our Uttarayan 2026, we’re not just celebrating a festival, we’re becoming part of Gujarat’s most cherished tradition. From rooftop gatherings to midnight celebrations, Havmor is there to sweeten every moment. Through our partnership with Kirtidan Gadhvi, we’re creating an authentic cultural connection that resonates deeply with every Gujarati family. This is our biggest Uttarayan celebration yet, and we’re committed to making 2026 unforgettable.”
Adding to the festive cheer, Havmor has launched special festival combo packs, including Choco Brownie at Rs. 129 (from Rs. 155) and Butter Scotch at Rs. 99 (from Rs. 125) in 700ml packs, alongside Zulubar offerings at Rs. 160 (pack of 4) and Zulubar Dark Crunch at Rs. 160 (pack of 4) making premium ice cream treats accessible to every household celebrating Uttarayan.
Click here for song: https://www.instagram.com/p/DTUpRmXjmco/
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