Bengaluru (Karnataka) [India], January 23: BytePe, a new-age consumer-tech startup redefining access to premium tech gadgets through flexible subscription and financing models, has announced the launch of its Republic Day Sale, featuring 24-month No-Cost EMI plans and the lowest prices ever offered on the platform. The sale includes discounts of up to ₹28,000 across select devices, along with an additional ₹1,000 off for customers using the code ‘REPUBLIC’. BytePe is the only platform where a 24-month no-cost EMI offer is available.
Key Highlights
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Offers include 24-month No-Cost EMI and plans starting from ₹999 per month
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Select flagship devices available with discounts of up to ₹28,000
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Consumers can choose between subscriptions, upgrades, or Zero-Cost EMI ownership
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Recently introduced cardless EMI option further expands access for consumers without credit cards
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A newly introduced 24-month subscription plan enables seamless device upgrades
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Customers with GST number can now also avail GST benefits
Aligned with one of India’s biggest shopping seasons, the Republic Day Sale is designed to address a growing consumer demand for affordability and flexibility in premium smartphone ownership. As part of the sale, BytePe is offering the lowest prices ever on the iPhone 17 series, with plans starting from ₹2,700 per month under the 24-month No-Cost EMI option. The limited-period sale allows users to access flagship devices without the burden of large upfront payments or interest-heavy EMI structures, reinforcing BytePe’s access-first philosophy.
As part of the sale, BytePe is extending 24-month interest-free EMIs across a wide selection of premium smartphones, enabling consumers to spread costs comfortably while continuing to enjoy benefits such as device insurance protection, assured buyback, and upgrade flexibility. Samsung foldable smartphones are available starting from ₹4,271 per month, while Android smartphones are available from as low as ₹999 per month, significantly widening access across price segments. Customers can choose between BytePe’s 12-month or 24-month subscription plans, keeping themselves updated with the latest models with free upgrade or opt for long-term ownership via the Zero-Cost EMI Store, depending on their usage and financial preferences.
The Republic Day Sale builds on BytePe’s strategy of positioning affordability not as a discount-driven approach, but as a structural advantage. The sale also features under ₹99 per day deals, which is basically less than ₹3,000 per month with discounts of up to ₹20,000, along with Apple-focused offers including iPhones, MacBooks, iPads, and iWatches, delivering up to ₹25,000 off across select products. By combining extended EMIs with flexible exit and upgrade options, BytePe is lowering the financial friction traditionally associated with premium smartphone purchases, particularly for young professionals, students, and first-time flagship buyers.
Commenting on the Republic Day Sale, Mr. Jayant Jha, Founder, BytePe, said, “Republic Day is a time when consumers actively look for value-driven purchases, especially in technology. Our goal with this sale is to ensure that access to premium smartphones is not restricted by affordability barriers. With 24-month No-Cost EMI and our lowest prices ever, we are giving consumers the freedom to choose better technology on their own terms.”
“We believe ownership should not come with financial stress. Whether a user wants to subscribe, upgrade, or own a device outright, BytePe’s ecosystem is built to offer flexibility, transparency, and control, which is especially relevant in today’s value-conscious market,” he added.
India’s smartphone market continues to see strong demand for high-end devices, even as consumers become more cautious about discretionary spending. BytePe’s sale directly responds to this shift, offering a smarter alternative to conventional ownership models where high upfront payments and rigid EMIs often limit access. By keeping monthly outflows predictable and interest-free, BytePe enables consumers to upgrade to better technology without compromising financial agility.
For BytePe, the Republic Day Sale also strengthens its Zero-Cost EMI Store as a critical growth driver, enabling responsible ownership. The sale is expected to drive higher adoption among digitally savvy consumers who prioritise access, value, and convenience over traditional credit-led purchases. The company anticipates strong participation during the sale period, particularly from young professionals and urban consumers seeking flagship smartphones without long-term financial strain.
About BytePe
BytePe is a Bengaluru-based consumer tech startup founded in 2025 by serial entrepreneur and ex-Flipkart leader Jayant Jha. The company enables access to premium smartphones and electronics through subscription plans and its Zero-Cost EMI Store, catering to Gen Z and millennial consumers seeking affordability, flexibility, and convenience. BytePe partners with banks and fintechs to enable responsible financing and also provides upfront purchase options with insurance and assured buyback. By focusing on access over ownership, BytePe is redefining technology consumption, supporting a circular economy, and keeping users financially agile in a digital-first world.
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