Garhwal (Uttarakhand) [India], February 07: Kati Patang Lifestyle Limited announced its participation as the official pouring partner at the BOBMC Rider Mania 2026 being held in Uttarakhand from February 6th to 9th. An unforgettable 72 hours of brotherhood, thrill & jollity, BOBMC Rider Mania (Brotherhood of Bulleteers Motorcycling Consortium) is the world’s largest community owned Royal Enfield bikers festival. From a humble gathering of only 100 riders in Goa to a major event with over 2000 participants from across India, Nepal & Bhutan, Rider Mania has grown into a phenomenon. Today it has over 200 clubs and over 10,000 members.
With a strong focus on shared values with the rider community and a strong spirit of independence, discovery and adventure, Kati Patang as the official pouring partner, reflects not just participation, but a wide acceptance within the rider community – a testament to how authentically the brand aligns with the spirit of motorcyclists. Kati Patang has been embraced as a natural companion to the rides, stories, and shared moments that define the community.
The motorcycle community represents more than machines and miles – it stands for brotherhood, rebellion, craftsmanship and the thrill of the journey rather than the destination. These similar values mirror Kati Patang’s DNA too. From late-night rides and roadside conversations to the quiet moments after a long journey, Kati Patang fits seamlessly into the rider’s world.
Sharing her thoughts on the association, Lata Upadhyay, Co-founder, Kati Patang, said, “Kati Patang represents a way of life. Kati Patang is a manifestation of freedom. It is not here to perform as much as it is here to exist, to meet people in their most honest, focused moments. Our association with BOBMC aligns with our brand ethos and is a step towards our efforts to build a community-led lifestyle brand rooted in shared experiences. We believe in the strong influence of culture, lifestyle and experiences on consumption, and an event like BOBMC fits in very well with that purpose.”
At the festival, Kati Patang will also be co-hosting the following events
Assembling a motorcycle: The event will spotlight Craft, Precision and Transformation. A bike that is built with intention, crafted carefully and with great attention to detail, very similar to Kati Patang’s beers.
Customized bike showcase: An expression of creativity where the user rejects standard and stock designs of a motorcycle and visualizes his or her own style for a bike. This is liberty.
The festival also includes a marketplace for buying motorcycle accessories and apparel. A food court offering a wide variety of local and international cuisines. Artisans at craft stalls, showcasing local handicrafts, art, and souvenirs from Uttarakhand. A world-class stage offering different music genres, including a line up of popular bands and solo artists adding a musical dimension to the biking festival. And an award night to recognize the best rider, best custom bike, best club fostering a culture of recognition and appreciation.
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