Saharanpur (Uttar Pradesh) [India], March 19: A new edtech platform, Dugamo, has officially gone live with a simple but often overlooked idea—students don’t just need better content, they need a reason to stay motivated.
Founded by JEE Chemistry educator Anurag Srivastava, Dugamo is built around a problem he observed firsthand over years in the classroom. While toppers consistently received attention and recognition, a much larger group of students—those putting in steady effort and gradually improving—often felt invisible.
Over time, that lack of recognition starts to show. Students disengage, not because they lack ability, but because the system gives them very little to respond to.
Dugamo is trying to change that.
The platform introduces a gamified structure where performance is rewarded more broadly, not just at the very top. Instead of focusing only on rank 1 or rank 10, it creates incentives for a much wider range of students to stay involved and keep improving.
For Srivastava, this isn’t a theoretical problem. Before building Dugamo, he spent more than five years teaching Chemistry to JEE aspirants. During that time, he noticed a pattern that kept repeating itself—students who were disciplined and hardworking, but not immediate toppers, gradually lost motivation.
The idea behind Dugamo started there.
The platform itself was built over nearly two years, alongside his teaching job. Eventually, that balancing act came to an end when he was asked to choose between continuing his role at the institute or focusing on Dugamo. He chose the latter and committed to building the platform full-time.
Dugamo went live in February 2026.
Quotes
“Most platforms are designed around the top performers, and that’s fine—but it leaves out a huge number of students who are actually doing the work every day,” said Anurag Srivastava, Founder of Dugamo.
“At some point, those students stop checking their scores, then they stop competing, and eventually they stop trying as hard. We wanted to build something that breaks that cycle.”
He added, “If a student is improving, even if they’re not at the top yet, that progress should count for something. That’s the core idea behind Dugamo.”
About the Platform
Dugamo currently offers two live products, both designed around the same philosophy—consistent engagement matters more than one-time performance.
DRS (Dugamo Readiness Sprint):
A short, 40-minute academic contest where students attempt MCQ-based tests based on JEE and NEET syllabi. The entry fee is intentionally kept low (₹20–₹30), making it accessible without adding pressure. What stands out is the reward structure—the prize pool is distributed among the top 30% of performers, not just a handful of top ranks.
This means even a student who isn’t leading the leaderboard still has a reason to participate, track progress, and come back for the next attempt.
DPL (Dugamo Premier League):
A more structured test series, priced at ₹2000, with its first batch starting in April 2026. Along with regular tests, the platform provides AI-driven performance insights that go beyond scores. Instead of simply showing what went wrong, the system identifies patterns in mistakes and suggests what the student should focus on next.
The leaderboard updates after each test, allowing rankings to shift over time rather than being locked in early. At the end of the series, a portion of the total revenue is distributed among top performers, creating a longer-term incentive to stay consistent.
Why Nagpur
Dugamo has been built out of Nagpur, a city with a strong base of competitive exam aspirants but one that often doesn’t get the same attention as metro markets in edtech.
For Srivastava, that was intentional.
A large number of students preparing for exams like JEE and NEET come from tier-2 and non-metro cities. While access to content has improved over the years, access to structured motivation and personalized feedback is still uneven.
Dugamo is positioned to bridge that gap.
Looking Ahead
At its core, Dugamo isn’t trying to reinvent content—it’s trying to rethink how students experience progress.
“India has no shortage of students willing to work hard,” Srivastava said. “What’s missing is a system that makes that effort feel like it’s leading somewhere, even before the final result shows up.”
With its first DPL batch set to begin in April 2026, the platform will now be tested at a larger scale. For the team behind Dugamo, that’s where the real validation begins.
Website: www.dugamo.com
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