India: Green Trends, India’s leading unisex salon chain, and Biolage, the globally recognised professional haircare brand known for combining nature-inspired ingredients with modern science, are introducing a more personalised approach to the scalp and hair health across the region.
This partnership will see Biolage’s distinguished portfolio seamlessly integrated throughout Green Trends’ extensive pan-India network of over 400+ salons with Biolage currently launched across 126 salons. By uniting Biolage’s storied professional heritage with Green Trends’ unrivalled regional influence, the alliance is committed to delivering sophisticated, consultation-driven scalp and haircare experiences to their discerning South Indian clientele segment.
At the core of this partnership is a bold, diagnostic-led revolution in professional haircare. Every salon visit begins with advanced scalp consultations powered by state-of-the-art scalp camera technology, allowing experts to decode each client’s unique scalp profile. Personalized recommendations are then crafted, followed by Biolage’s BioSpa rituals and targeted scalp exfoliation, delivering a truly transformative salon journey that nurtures both scalp health and radiant hair.
To celebrate this breakthrough, exclusive regional preview experiences will unite beauty creators, influencers, and media tastemakers across South India. These immersive events will offer a hands-on introduction to the partnership, inviting guests to indulge in signature treatments, explore Biolage’s pioneering approach to scalp and hair health, and witness first-hand the power of personalized diagnostics in crafting the ultimate haircare regimen.
With a philosophy rooted in the relationship between nature and science, Biolage has been a pioneer in professional haircare, combining potent, nature-inspired ingredients with modern scientific expertise. Over more than three decades, the brand has built a strong legacy within the professional beauty industry and earned the trust of hairdressers and salon professionals worldwide. Its approach continues to focus on delivering professional haircare experiences that are informed by science while drawing inspiration from the natural world.
The partnership with Green Trends brings this global professional expertise into a strong regional ecosystem. With decades of experience in professional styling and a network of more than 400+ salons across India, Green Trends has developed a deep, region-specific expertise, with strong insights into South India’s diverse consumer needs and changing beauty preferences. Its established pan-India presence provides a strong platform for Biolage to bring its specialised scalp and hair rituals closer to consumers across the country.
“This strategic partnership with Green Trends marks a significant milestone in making Biolage’s high-performance, sustainable professional hair care accessible to a broader audience across India. By combining our professional expertise with Green Trends’ extensive footprint, we are elevating the in-salon experience and driving premiumization. Together, we are setting a new standard in conscious beauty, delivering elevated, eco-conscious rituals that meet the evolving expectations of today’s discerning consumers,” said Amrita Sundareswaran, General Manager, Biolage India.
Together, Biolage and Green Trends are redefining what a salon experience means—placing scalp health, scientific diagnosis, and bespoke treatment at the very heart of the beauty journey. This partnership signals a new era in professional haircare, where holistic expertise and personalised solutions pave the way to truly healthy, beautiful hair.
By uniting Biolage’s global legacy with Green Trends’ unmatched regional reach, this alliance sets a new benchmark for accessible, personalised scalp and hair wellness across India, empowering every guest to look and feel their best.
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