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Home Press Release

Nine Nights, One Question: How Do We Protect the People We Love?

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October 15, 2026
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Nine Nights, One Question: How Do We Protect the People We Love?
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By Maneesh Mishra, Chief Product & Marketing Officer, Bandhan Life

Ahmedabad (Gujarat) [India], October 15: At a Navratri celebration, a parent reaches for a child’s hand in the crowd. Someone finds an elderly relative a seat. A family member calls to check that everyone has reached home safely. Between the prayers and festivities, these acts of care happen instinctively. Financial protection comes from the same wish: to keep our loved ones safe.

The nine forms of Durga honoured in the Navadurga tradition offer different expressions of strength. Their stories can inspire nine questions about protecting our families financially.

Shailputri, honoured on the first day, evokes the stability of mountains. What keeps our family’s life running? List the rent or EMI, groceries, medicines and school fees. These expenses reveal what our income supports and what would still need paying without it.

Brahmacharini’s penance reflects sustained devotion. Can we keep the promises we make? Buying life insurance begins a commitment that continues through regular premium payments. Choose an affordable premium, budget for it and set reminders or auto-pay to help keep protection active.

Chandraghanta’s warrior form brings courage to mind. If I were no longer here, how would my family manage? Asking this uncomfortable question can reveal gaps in protection. Facing them today gives us time to act before our loved ones face financial hardship.

Kushmanda is associated with creation and life-giving energy. What future are we building, and what could interrupt it? A home, education fund or retirement corpus takes years to create. Savings build towards these dreams; adequate life cover helps protect the family’s ability to pursue them.

Skandamata, depicted with her son, embodies protective love. Who depends on me, and for how long? Children, a spouse taking a career break and ageing parents have different needs. Assess cover around those responsibilities, outstanding loans and future goals, while considering existing assets.

Katyayani’s warrior form represents decisive action. What have I identified but still not done? Perhaps you postponed buying cover or never reviewed it after becoming a parent. Choose one unfinished task and complete it. Good intentions become useful when followed by action.

Kalaratri’s fierce form confronts darkness and fear. Are we prepared for different disruptions? Medical bills, temporary income loss and an earning member’s death require different support. Health insurance, emergency savings and life insurance each serve a purpose. One cannot automatically replace another.

Mahagauri is associated with purity and serenity. Is anything unclear in my protection plan? Provide accurate health and other details, check the proposal form and understand benefits and exclusions. Ask questions even when someone else helps with the paperwork.

Siddhidatri represents accomplishment and fulfilment. Could my family access this protection when needed? Explain which policies you hold, where documents are kept and whom to contact. Keep nominee details current so your preparation is easier for them to use.

As celebrations move towards Vijayadashami, set aside time for one family conversation. Review your protection and decide what needs attention.

We express care in countless everyday ways. Financial preparation extends that care into moments when our loved ones may need it most.

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

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