Mumbai (Maharashtra) [India], July 23: In a market cluttered with brochures, banners, and buzzwords, the Indian real estate space has long lacked one essential ingredient: honest conversations. While expos flaunt glossy renders and marketing campaigns amplify promises, there’s been little room to address what actually matters to today’s buyers and developers.
Behind the Bricks, India’s first and only no-filter real estate podcast, is changing that with clarity, candour, and context.
Launched by Raj Makhija, Founder of Abstract Digital World, Behind the Bricks isn’t just another podcast. It’s a credible, trusted platform offering real insights in an industry that’s often more noise than nuance. In just a short span, it has evolved into a go-to destination for developers, marketers, investors, and homebuyers seeking perspective in a complex, opaque ecosystem.
But more than content, this is a mission to bridge the gap between what buyers expect and what developers intend, one unfiltered conversation at a time.
The Real Estate Conversation Gap
Buying a home is one of the most high-stakes decisions for any Indian emotionally, financially, and practically. Yet, most real estate content remains limited to brochures, walkthroughs, and influencer-led reviews.
There’s been:
- No open space for developers to speak freely
- No honest discussions around pricing myths
- No clear Mumbai vs Navi Mumbai comparisons
- No real breakdown of how digital marketing works in real estate That’s the vacuum behind the Bricks is filling.
It’s a real conversation hub where everyone from veteran builders to first-time founders talks candidly. Topics span market trends, buyer psychology, construction challenges, policy shifts, and what “value” truly means today.
How It Started
As a full-stack real estate marketing agency, Abstract Digital World has worked with 100+ developers across Maharashtra especially in key markets like Mumbai, Thane, Panvel, Khopoli, and Karjat.
Years of strategic branding, sales enablement, and performance marketing gave the team deep access to both sides of the table the buyer’s confusion and the developer’s constraints.
“There’s no platform where developers can tell their side of the story,” says Raj Makhija, the podcast host. “Buyers have questions. Developers face real challenges. But there’s no microphone for honest exchange. Behind the Bricks is that microphone.”
In an industry where real estate decisions are deeply emotional and transactional, this podcast brings back the missing element transparency.
What Makes It Different
Behind the Bricks breaks away from scripted interviews. Each episode focuses on a bold, timely, and relevant theme.
Popular episodes include:
- Myth vs Fact: Breaking common beliefs around pricing, safety, and ROI
- Developer War Stories: Unfiltered accounts of struggle and resilience
- Mumbai vs Navi Mumbai: A brutally honest 2025 investment comparison
- Buyers’ Mistakes: What developers wish buyers knew
- Sales & Marketing Reality: The real story behind lead generation and conversion
- Emerging Markets: Deep dives into Taloja, Panvel, Karjat, and more
All in a Hinglish tone that feels casual but cuts deep. Whether you’re a first-time buyer or a real estate CEO, the podcast speaks to you.
Accessible, Anytime, Anywhere
You can catch Behind the Bricks wherever you are from a work break to a site visit.
- Watch full episodes: YouTube.com/@BehindTheBricks
- Stream audio: Spotify, Apple Podcasts, Amazon Music, JioSaavn
The format is deliberately user-friendly as easy to access as it is insightful.
Why It Matters in 2025
As we move deeper into 2025, real estate in India is evolving rapidly.
Buyers are digitally savvy and demand transparency. They’re doing their homework, asking the right questions, and leaning on trusted sources for decisions that shape their futures. Meanwhile, developers are navigating an increasingly competitive landscape where trust is a make-or-break factor.
In this climate, Behind the Bricks is more than a podcast it’s a movement.
- It empowers developers to humanize their brands.
- It helps buyers make informed choices.
- It guides marketers on content that actually builds credibility.
What’s Next
With over 100 developers lined up to be featured in future episodes, Behind the Bricks is on its way to becoming India’s biggest repository of real estate conversations in audio-visual form.
But that’s just the beginning.
The larger vision includes:
- Elevating the quality of industry dialogue
- Debunking misinformation with real data
- Building a more transparent and collaborative ecosystem
In an industry known for polished façades, Behind the Bricks is doing something refreshingly rare keeping it real.
No spin. No sugar-coating. Just real estate, real people, and real talk.
For further information, visit: https://behindthebricks.in/
Note: This article is based on Abstract Digital World’s experience and insights from the Behind the Bricks podcast. It is intended for informational purposes only. Individual experiences and interpretations may vary.
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