New Delhi [India], March 31: India’s rapidly evolving food and beverage industry is witnessing a dynamic shift from conventional dining formats to immersive, technology-driven experiences. At the forefront of this transformation stands DE’ HELLINGTON by Helly & Chilly, a premium hybrid café concept that is redefining hospitality through innovation, personalization, and record-breaking achievements.
A Futuristic Chefless Café Model Powered by Technology
One of the most defining aspects of DE’ HELLINGTON is its revolutionary chefless café model. Powered by an advanced virtual chef system, the café operates on a fully electric, zero-gas kitchen setup. This sustainable approach not only ensures operational efficiency and precision but also aligns with the growing global demand for eco-friendly hospitality solutions.
By integrating automation and technology into food preparation, the brand is setting new standards for consistency, hygiene, and innovation in India’s café industry.
Guinness World Records Elevating the Brand Globally
DE’ HELLINGTON by Helly & Chilly has achieved an extraordinary milestone by securing four Guinness World Records — a rare accomplishment in the F&B sector. These include the world’s largest French fry, the largest serving of fries, the biggest name-imprinted burger, and the most people served personalised burgers and coffee.
These global recognitions reinforce the brand’s commitment to creativity, scale, and excellence, positioning it among the most innovative café concepts worldwide.
A Dining Experience Designed to Captivate
Beyond records and technology, DE’ HELLINGTON is widely celebrated for its experiential dining concept. The café’s iconic zero-gravity flying pizza and burger create a striking visual spectacle, instantly engaging guests. Meanwhile, its 3D personalised coffee, burgers, and mocktails — with names printed directly onto orders — transform everyday dining into a shareable and memorable experience.
This blend of entertainment and gastronomy makes every visit more than just a meal — it becomes an event.
Luxury Meets Novelty with the World’s Most Expensive Fries
Adding to its distinctive appeal, the café offers the world’s most expensive fries, priced at $300. Topped with edible gold leaves and served in a pure silver bowl with a silver fork, the dish represents a fusion of indulgence, exclusivity, and culinary creativity.
The menu also features one-foot-long fries, six-flavour-in-one pizza, fried ice cream balls, Maggi spicy waffles, and pizza burgers — catering to adventurous food lovers and trend-conscious consumers alike.
An Immersive, Instagram-Worthy Environment
Understanding the preferences of millennials and Gen-Z consumers, DE’ HELLINGTON has crafted an environment designed for visual engagement and social sharing. Its popular “Head on Platter” horror selfie point has become a viral attraction, drawing visitors eager to capture unique content.
Every element of the café — from presentation to ambience — is thoughtfully designed to enhance customer interaction and digital engagement.
Expansion Plans and Global Vision
Originating in Ahmedabad, DE’ HELLINGTON by Helly & Chilly is now preparing for strategic expansion across major Indian cities, with international markets also on its roadmap. With globally registered trademarks across the USA, UK, Australia, Canada, India, and Nepal, the brand is positioning itself as a future global leader in experiential café culture.
Franchise opportunities are currently being explored as part of its growth strategy.
Redefining the Future of Café Culture
As consumer preferences continue to evolve, DE’ HELLINGTON by Helly & Chilly remains committed to pushing boundaries and creating unforgettable moments. By combining sustainability, technology, luxury, and personalization, the brand is proving that the future of dining lies in experience-driven innovation.
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