Bengaluru (Karnataka) [India], December 18: Dindigul Thalappakatti Biryani, renowned for its authentic and flavorsome biryani, has launched an exciting 1500 km campaign titled “Bucket of Celebration – Bucket Jyothe Sambramacharane” in collaboration with the Legendary Express, spanning from Bengaluru to Chennai for the Christmas and New Year festivities.
The campaign was unveiled by Nagaswamy Dhan Balan, Managing Director, and A. Senthil Kumar, Head of Business, at Dindigul Thalappakatti Biryani. As part of this festive initiative, customers purchasing a biryani bucket will receive complimentary starter drinks and sweets as a celebratory gift.
Highlighting the campaign’s unique concept, they shared, “This is an innovative and engaging initiative designed to celebrate the festive spirit with our customers. A specially crafted tableau showcasing a biryani bucket will traverse over 1500 kilometers, culminating in Chennai. Along the way, the Legendary Express will stop at major cities to interact with food enthusiasts, creating an unforgettable experience.”
The Legendary Express is more than just a roadshow; it is an interactive and engaging experience. Customers can participate in a social media contest by clicking a selfie with the vehicle and uploading it with hashtags #LegendaryExpress and #BucketOfCelebration. Participants who receive 50 likes within 24 hours will have the opportunity to win free biryani.
“The ‘Bucket of Celebration’ campaign aims to bring people together and spread festive joy. It’s not just about serving great food; it’s about creating memorable moments during this special season. The Legendary Express will arrive in Chennai just in time to usher in the New Year with grand celebrations,” said Mr. Dhan Balan.
Established in 1957, Dindigul Thalappakatti Biryani has become synonymous with authentic biryani, known for its signature spices, premium ingredients, and rich heritage. This campaign further emphasizes the brand’s commitment to delivering exceptional dining experiences while fostering meaningful connections with its loyal customers.
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