Ranchi (Jharkhand) [India], December 23: Dr B. N. Singh, Director Management, RKDF University- Bhopal & Prof (Dr) S. Chatterjee, Vice Chancellor) RKDF University Ranchi, on the sidelines of first ever grand convocation at RKDF University on Dec 19th 2024 launched three books of Dr Arif Habib inspired by PMO’s vision of “Make in India”. The books namely “Bharat Ek Vishwa Brand”, “India wellness is global export brand” and “ThinkGlobalStartup – A step by step guide for young students to launch international startup using Indian equity”. The books emphasize of huge brand equity of Indian wellness inspired by Vedas around the brand which is still to be tapped with a potential of 400-billion-dollar export business. The books are jointly written by Dr Habib, with Dr A. N. Jha and Dr Harmeet Kaur (distinguished academicians). The books are written for young MBA students to help them understand the huge untapped equity of Brand Bharat in global market including Ayurveda, Medicinal Herbs / Oils, Yoga and wellness knowledge. This can be turned into a huge startup idea some of which can be done at RKDF University.
These books inaugurated by Dr. B.N Singh ji and Dr. S. Chatterjee, at sidelines of RKDF grand convocation ceremony. have been inspired by Prime Minister Narendra Modi ji idea of MakeinIndiaforGlobe, Vocalforlocal & StartupIndia”.
The RKDF University Ranchi first ever convocation was a great success and these books launched on sidelines were an added flavor to occasion. Both Dr B.N. Singh & Dr S. Chatterjee encourages the ideas of these books.
Word from Authors – Thanking Dr B N Singh & Dr S Chatterjee, We explained that we were surprised to see the value of Indian wellness and Indian goodness ingredients in world and most especially in Middle East to the extent that “Al Hind” or Bharat / India was seen as a brand for goodness elements. This subtle brand equity of the country has still not been realized to full potential and has the capacity to doublet the current export growth using such wellness products customized to culture requirements of various international markets. This international research is from an eye of a Global assignee for Indian MNCs and the potential value of the learning to be converted into sustainable growth of Prime Minister Mr. Narendra Modi’s flagship plan for “Make in India Products” for Global exports. -Dr. Arif Habib (Author)
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