Ahmedabad (Gujarat) [India], September 25: A new wave of independence is sweeping through Ahmedabad as the “RB For Women” program, a powerful collaboration between Royal Brothers and Moto Business Service India (MBSI), returns to the capital of Gujarat for the third time. This impactful initiative recently empowered over 120 women with essential scooter and motorcycle riding skills, fostering greater independence and opening doors to new opportunities.
On Saturday, September 20, 2025, at the Erdas Go Karting Zone, a professional training workshop was held in a safe and controlled environment. The program, which has already ignited a passion for riding in over 900 women nationwide, is a powerful journey of self-discovery. Participants, ranging from students to professionals and even senior citizens, received personalized instruction and unwavering support from expert trainers. By providing all essential safety gear and a varied fleet of vehicles, Royal Brothers prioritizes safety and ensures every participant is empowered to navigate not just the roads, but life itself, with newfound confidence and independence.
“Our core mission at Royal Brothers is to provide 500 million Indians with accessible two-wheeler mobility, and empowering women with riding skills is a crucial part of that vision,” said Abhishek Chandrashekar, Co-Founder & CEO, Royal Brothers. “Learning to ride is more than just a new skill; it’s an empowering journey that fuels independence and adventure. As women’s interest in riding increases, we want to provide them with the opportunity to experience the convenience and freedom of renting a scooter or motorcycle.”
The “RB For Women” program is a shining example of how Royal Brothers and MBSI are committed to social empowerment. With a diverse fleet of over 5,500 bikes and scooters, including petrol and electric models, Royal Brothers operates in over 30 cities. Through its “Why buy when you can rent?” philosophy, the company is dedicated to transforming urban mobility and last-mile connectivity.
“MBSI’s core vision is to enhance the quality of life for people across India by providing easy access to sustainable mobility solutions,” said Nakao Hiroshi, CEO and Managing Director, MBSI. “Co-sponsoring ‘RB For Women’ perfectly aligns with our commitment to empowering women, breaking down societal barriers, and fostering independence and equality. This program helps women overcome mobility challenges and opens pathways for them to secure sustainable employment. Expanding this partnership to capital cities like Ahmedabad is a significant step towards that goal.”
The “RB For Women” program is a powerful testament to the idea that true independence begins with the freedom to move. By teaching a practical skill, the program builds profound self-confidence that enables women to challenge traditional gender roles and become role models in their communities. This newfound confidence also gives them the boost they need to rent and ride bikes with ease and assurance in the future, seamlessly integrating two-wheeler mobility into their daily lives. RB For Women and MBSI aim to contribute to a more safe, inclusive, mobile, and equitable future for everyone. The program will soon extend its presence to more Indian cities, significantly broadening its national impact.
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