Bengaluru (Karnataka) [India], August 21: Shriram Properties (SPL), one of South India’s leading real estate developers, has unveiled a brand transformation initiative as part of its ambitious growth strategy.
New Brand Identity
The Company entered its 25th year of operations in 2024-25, and as part of the celebration, SPL has embarked on a new brand identity today. The effort aims to assert its identity as a mature corporation, having earned the reputation over 25 years of operations while benefiting from the visionary oversight of its parent, the “Shriram Group.” This new identity aims to transform the perception of Shriram among customers while elevating its brand and reputation towards better customer delight in the future.
Speaking on occasion, Mr Murali Malayappan, Chairman and Managing Director of Shriram Properties Limited, said: “We are embarking on a mission with a brand-new identity as we enter the 25th year of our operations. It will allow us to create our own identity and elevate and reposition the trusted Shriram brand among NextGen buyers.”
Mr. Murali further added, “while embracing change, our dedication to customers, quality & design, industry-leading construction standards, and enhancing customer satisfaction will continue. We will leverage technology for enhanced customer delight going forward. We envision SPL as a dominant force, not only in south India but across our key markets, shaping the future of real estate with our innovative approach.”
SPLNxT: Embracing the New Era
In a simultaneous move, SPL has embarked on a mission called SPLNxT to accelerate growth, reposition the brand and enhance its focus on the mid-market segments.
SPLNxT is sharpening its focus on the mid-market and mid-premium segments of the residential real estate markets in Bengaluru, Chennai, Kolkata, and Pune, with plans to establish itself as a leader in these segments over the next decade. The mid-market segments, which have shown remarkable growth in recent years, accounted for 59% of housing demand in India in 2023. In SPL’s core markets, the demand in these segments has surged significantly post-COVID, highlighting the company’s strategic shift to cater to evolving customer needs.
As part of its ambitious growth strategy under SPLNxT, the company aims to double its sales, triple its revenue, and quadruple its profits within the next three years. This growth will be driven by a robust project pipeline, including plans to more than double its new project inventory in key markets like Bengaluru, Chennai, and Pune. With a strong track record of scaling operations and financial turnaround since its IPO, SPL is well-positioned to achieve its mission and create significant value for its stakeholders, leveraging its proven operational platform for accelerated growth and enhanced customer satisfaction.
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