Jharsuguda (Odisha) [India], September 28: Vedanta Aluminium, India’s largest producer of aluminium, successfully concluded a week-long Swachhata Abhiyan in Jharsuguda, as part of the Government of India’s ‘Swachhata Hi Sewa’ initiative. The Swachhata Abhiyan focused on improving public spaces, raising awareness about waste management, and promoting green practices, in line with the company’s overarching sustainability strategy. With activities like large-scale clean-up drives, waste to art competitions and tree plantation, the initiative not only enhanced community hygiene but also helped build a sense of responsibility towards the environment, fostering long-term positive change. More than 1,300 Vedanta employees, students and community members participated in the drive.
The week-long effort underscored Vedanta’s commitment to environmental sustainability, aligning with its Environmental, Social, and Governance (ESG) goals and supporting the United Nations Sustainable Development Goals (SDGs), particularly SDG 6 (Clean Water and Sanitation), SDG 11 (Sustainable Cities and Communities), and SDG 13 (Climate Action).
Sharing his views, Mr. Sunil Gupta, Chief Operating Officer – Vedanta Aluminium, said, “Our Swachhata Abhiyan embodies Vedanta Aluminium’s dedication to building a cleaner and greener Jharsuguda. By combining clean-up efforts, creative competitions, and tree plantation, we are not only enhancing public spaces but also nurturing environmental consciousness among the community, particularly the younger generation. It is heartening to see the collaborative efforts of our employees and local communities in making this initiative a success.”
Ms. Aboli Sunil Naravane, District Magistrate and Collector, Jharsuguda, said, “Vedanta Aluminium’s efforts towards the Swachhata Abhiyan is a testament to the power of public-private partnerships in driving meaningful change at the grassroots level. By joining hands with local authorities and communities, Vedanta has helped strengthen our collective commitment to maintaining cleanliness and improving public spaces in Jharsuguda.”
Shri Tankadhar Tripathy, MLA, Jharsuguda said, “Initiatives like the ‘Swacchata Abhiyan’ set a strong precedent for how industries can play an active role in local development, particularly in fostering civic responsibility and environmental sustainability. By involving school students and the wider community, this effort has not only improved the cleanliness of public spaces but also instilled a sense of ownership and responsibility among citizens. Initiatives like ‘Swachhata Hi Sewa’ go a long way in transforming local communities. Such initiatives are key to building a cleaner, greener Jharsuguda and fostering a culture of sustainability for future generations.”
Vedanta Aluminium has been a leader in environmental sustainability, adopting world-class technologies to reduce emissions, enhance energy efficiency, and minimize its environmental footprint. The company’s initiatives are aligned with the global efforts to combat climate change and protect the ozone layer, demonstrating its commitment to sustainability and responsible production practices. For its leading sustainability practices, Vedanta Aluminium also secured the top rank in the esteemed S&P Corporate Sustainability Assessment (CSA) rankings for the aluminium industry, for the assessment period 2023.
Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.37 million tonnes in FY24. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
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