The new films showcase how Hafele solutions are designed around individual lifestyles, and preferences, bringing a fresh dimension to the brand’s continuing campaign narrative.
New Delhi [India], August 26: Hafele India brings a fresh perspective to its continuing campaign with brand ambassador Sachin Tendulkar, taking forward the established hook, “Maximising what matters the most.” Building on the relatable, product-led storytelling of its previous films, the latest chapter brings everyday functionality to life through simple, memorable narratives that demonstrate the tangible value of Hafele’s solutions.
Rooted in Hafele’s brand purpose, “Maximising the Value of Space. Together.”, the campaign puts individual routines and preferences at the centre of its storytelling. Recognising that priorities differ from one household to another, the films demonstrate how Hafele’s solutions respond to the way people experience and use their kitchens, bringing ease to daily routines so they can focus on what they value, while enabling greater personalisation and design freedom.
The campaign continues its familiar slice-of-life storytelling with Sachin Tendulkar and Ajay Bhaiya, who plays a trusted member of his home staff. Their on-screen camaraderie adds warmth and relatability to everyday kitchen situations, while allowing product benefits to emerge naturally through the narrative. The first film in this phase spotlights Hafele Dishwashers, bringing their functionality to the forefront, with another film set to follow as the campaign narrative progresses.
Mr. Sachin Tendulkar, Brand Ambassador for Hafele, shares, “Over time, I have come to appreciate how much of a difference the little details can make to the way we experience our homes. In a space like the kitchen, it is not only about convenience and functionality, but also about creating an environment that reflects your individual style and preferences. I like that Hafele’s campaign captures these thoughts through simple stories that people can connect with.”
Mr. Frank Schloeder, Managing Director, Hafele South Asia, shares, “At Hafele, our approach has always been to create solutions that respond to how people experience their spaces. As lifestyles evolve, so do the needs and expectations people have from their homes. Today, value goes beyond functionality to include how a space reflects individual preferences and ways of living. Through this next phase of our campaign with Sachin Tendulkar, we are bringing this philosophy to life by demonstrating how thoughtful solutions can combine everyday convenience with greater choice and personalisation.”
Ms. Shweta Rangra, Vice President, Marketing, Hafele India, adds, “Our approach with this phase of the campaign is to turn strong product propositions into simple, memorable stories that audiences can immediately connect with. For the film featuring Hafele Dishwashers, the capacity to clean up to 100 utensils in a single cycle gave us an interesting creative opportunity to draw on Sachin’s iconic association with a century, turning a functional product benefit into a distinctive communication idea. Across the two films, we are bringing different aspects of the Hafele experience to life, spanning functionality and the freedom to personalise spaces, while remaining connected by our central thought of ‘Maximising what matters the most.’”
The campaign was shot at Hafele’s state-of-the-art Design Centre in Mahalaxmi, Mumbai, that offered a real-life environment to effectively showcase product functionality. With this new series, Hafele demonstrates its continued commitment to empowering people to make the most of their space and maximise what truly matters.
Watch the film here:
Instagram- https://hafele.short.gy/DWPRIG
YouTube- https://hafele.short.gy/DWPRYT
Explore more about Hafele Dishwashers here: https://hafele.short.gy/DWPRLP
Established as a wholly owned subsidiary of Hafele Global network, Hafele India has been operating in India since 2003. An authority in the field of architectural hardware, furniture and kitchen fittings and accessories, the company also has a strong presence in synergized product categories like Home Appliances, Interior and Furniture Lighting, Sanitary Solutions, and Surfaces positioning itself as a complete solution provider for interior solutions in India and South Asia. Hafele India has a strong nation-wide presence through its offices and design showrooms spread across the country. The showrooms function as a one-stop-shop for all home interior and improvement needs – from providing in-depth technical advice to kitchen and wardrobe designing services through a team of experts.
Website: https://www.hafeleindia.com/en/
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