New Delhi [India], March 25: Sonniya N Guptaa, the visionary founder of Chain2Bollywood, is a powerhouse in the Indian entertainment industry, relentlessly working to nurture and launch fresh talent. With over 25 years of experience in media, advertising, and marketing, she has created an ecosystem where singers, actors, and performers can transform their dreams into reality.
Her journey began in corporate media, working with leading TV channels like Aaj Tak and Sahara TV before she ventured into entrepreneurship with Graphic Image, a creative and technology solutions company. Understanding the struggles of fresh talent, she launched C2B Voices, a one-of-a-kind singing reality show that goes beyond performances—offering real career breakthroughs in playback singing and original music releases.
Under her leadership, C2B Voices Season 2 shattered records with an unprecedented 50,000 registrations and the release of 48 original songs in just two days. This historic feat has set a new benchmark in India’s independent music industry. The show, aired on E-24 TV Channel, has provided aspiring singers with global exposure and career-defining opportunities. Unlike conventional reality shows, C2B Voices ensures that its contestants don’t just perform—they get a sustainable career.
Expanding her vision, Sonniya launched C2B Acting Academy in Mumbai, in collaboration with Bollywood actor and NSD alumnus Abhay Joshi. The academy is designed to polish raw talent into industry-ready actors, with an elite faculty including NSD-trained actors like Aashiq Hussain, Seema Aazmi, Sanyogita Sharma, Gulista, and Durvesh. With state-of-the-art training and industry exposure, C2B Acting Academy is fast becoming a launchpad for Bollywood’s next-generation actors.
Beyond talent grooming, Sonniya’s collaboration with award-winning filmmaker Vijaykumar Mirchandani has elevated her impact in the film industry. Together, they have produced internationally acclaimed short films like “Love My Zindagi” and “A Long Night”, both of which are gaining recognition at prestigious global film festivals. She has also produced over 150 music videos, released on top OTT platforms, strengthening her foothold in the music industry.
Her relentless drive and commitment to bridging the gap between talent and opportunity have earned her respect and admiration across the industry. Sonniya N Guptaa is not just a mentor; she is a movement—a force that is shaping the future of entertainment by discovering, grooming, and launching the next generation of stars in music, film, and acting.
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