New Delhi [India], March 18: Some dreams don’t begin in the front row of a classroom; they start from the last bench. Gaurav Mehta, once an ordinary backbencher, is now leading a revolution in India’s perfume industry as the Founder & CEO of Backbencher Swag Perfumes—a brand that’s redefining luxury fragrances. His journey proves that success isn’t about where you come from but how strong your determination is!
A Childhood Filled with Dreams – From Howrah to Jharia to Rajkot
Born in Howrah, Kolkata, Gaurav spent his early Childhood in Jharia, Dhanbad, a place known for its coal mines and tough living conditions. Despite the challenges, his dreams were never limited by his surroundings. He grew up in a middle-class family, where financial struggles were real, but his parents always encouraged him to aim high. They taught him that destiny is not written by circumstances but by one’s actions and mindset.
Gaurav’s education began at Shree Mahavir Jain Charitra Kalyan Ratnashram in Songadh, where discipline and values shaped his personality. Later, he moved to Ahmedabad to pursue a diploma in civil engineering, but when the pandemic hit, life took an unexpected turn. Instead of feeling lost, he took it as an opportunity to explore his passion for technology and business, leading him to B.H. Gardi College, Rajkot, where he is currently pursuing IT engineering.
His college should be proud to have a student like him, because he is not just studying; he is building a future, creating opportunities, and inspiring others. Every college needs a backbencher like him—a student who dares to dream beyond textbooks and rankings.
The Journey from Struggle to Success
Not everyone believed in Gaurav’s vision. Many doubted him, saying:
“Yeh kya business karega? ₹10,000 ki naukri bhi nahi milegi!”
But he didn’t let the negativity define his path.
In 2018, the dream of Backbencher Swag Perfumes was born. But with little capital, starting a luxury perfume brand felt impossible. Instead of giving up, Gaurav worked multiple part-time jobs, saving every rupee to invest in his dream. By 2022, the brand officially launched, with Gaurav handling everything from website creation to digital marketing all by himself.
From selling basic packaged perfumes to now offering high-end, premium fragrances, the journey has been tough—but never impossible.
Today, Backbencher Swag Perfumes is making waves in India’s luxury fragrance industry, proving that passion and perseverance always win.
No Fear of Competition, Only Focus on Quality
In an interview, when asked who his biggest inspiration is and whether he fears competition, Gaurav answered with confidence:
My parents are my biggest inspiration.Whatever I am today is because of them.
As for competition—I don’t fear it at all. I don’t see anyone as a competitor because people have the right to choose from different options. Monopoly is never great. If people love our fragrances, they will buy from us.
We are happy to say that our retention rate is very high. So, when your product is truly good, you don’t have to fear competition—you are the only hero.
Mindset of a True Entrepreneur
During a business meet in Delhi, an angel investor was extremely impressed by Gaurav’s mindset and vision. He said:
“Gaurav’s parents should be proud! At such a young age, he thinks and works like a true gentleman. It is my guarantee—he will be the next billionaire of India. Maybe not today, but in the future, he will definitely be. His mindset and actions say it all.
In another interview, when asked if he would ever take a high-profile job with a massive salary, Gaurav gave an unforgettable answer:
“My mindset is of business. So, if you ask me if I’d take a job with a ₹12 crore package, my answer is no. The only way I’d do a job is if I needed investment for my own business and if the situation demanded it (smiles). But long-term? Never. Because my vision is to give salaries, instead of taking it.”
Emerging Startup of the Year – A Win for Every Dreamer
Gaurav’s hard work has been recognized with Backbencher Swag Perfumes winning the ‘Emerging Startup of the Year’ award by very famous business tycoon Ashneer Grover in Delhi. But for him, this isn’t just a personal achievement—it’s a victory for every backbencher, every dreamer, and every entrepreneur who dares to think differently.
“This success isn’t just mine—it belongs to my family, my friends, my customers, and everyone who supported me. Without them, this wouldn’t have been possible.”
The Legacy is Just Beginning
Gaurav’s journey is proof that backbenchers don’t just study—they create revolutions. He represents a new wave of Indian entrepreneurs who believe in dreaming big, working hard, and never settling for less.
And as his brand tagline says:
“Ab Kahi Bhi Jao, Swag Se Jao.”
Backbencher Perfumes isn’t just a fragrance—it’s a symbol of courage, hard work, and the belief that no matter where you start, you can create something extraordinary.
Backbencher Swag Perfumes is a leading name in the fragrance industry, known for crafting premium, long-lasting scents. The brand stands out not only for its unique signature perfumes but also for its expertise in recreating and enhancing high-end luxury fragrances. With an unwavering commitment to quality, Backbencher Swag ensures unmatched longevity, richness, and a world-class fragrance experience. Loyal customers praise the brand for its premium feel and exceptional performance, making it a game-changer in the perfume market. Whether it’s an original creation or an inspired masterpiece, Backbencher Swag continues to set new standards in the world of luxury fragrances.
Backbencher Swag also offers customized perfumes for special occasions such as birthdays, anniversaries, and corporate events. Customers can personalize their fragrance bottles with custom photo frames, greeting cards, and special packaging, making every gift truly unique and memorable.
The world is watching. And this is just the beginning.
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