Guwahati [Assam], May 26: Infinity Group, a frontrunner in sustainable and thematic real estate development, reaffirmed its strong commitment to the North and North-Eastern Indian markets through its impactful participation at one of the region’s most prestigious industry gatherings — the Retailers Association of India (RAI) North East Summit 2026.
From conceptualising the landmark “Divinity Mall” in Vrindavan to developing one of Guwahati’s most exclusive hilltop residential destinations, Infinity Group continues to redefine the convergence of lifestyle, spirituality, and commerce. At the RAI North East Summit, discussions centered around the evolving aspirations and purchasing behaviour of consumers across the region.
A major highlight of the summit was a panel discussion moderated by Aninda Das, Vice President – Marketing, Infinity Group, titled: “The Northeast Consumer on Their Own Terms — Aspiration, Identity, and What They’re Actually Buying.” The session explored how the Northeast consumer market is shaped by strong cultural identity, rising aspirations, and a growing demand for curated premium experiences, moving far beyond the outdated stereotypes often associated with the region.
The panel featured an eminent lineup of industry leaders from Manik Chand Nand Kishore Jewellers, Chandan Retail Pvt. Ltd., and Manju Silk Centre. The discussion offered deep insights into how consumers in the Northeast maintain a powerful sense of cultural individuality while simultaneously embracing global lifestyle influences and premium brands. Speakers and panelists challenged the misconception of the Northeast as a single homogeneous market, instead highlighting a highly aware and sophisticated consumer base that rejects generic national marketing approaches.
The session also emphasised how global trends such as K-Beauty and premium streetwear influence regional tastes, while consumers continue to use these products to express their own identities rather than conform to mainstream narratives. Moving beyond entry-level purchases, the conversation also explored the region’s increasing appetite for premium technology, fashion, and advanced skincare segments. Panelists concluded that brands succeeding in this market are those investing in hyper-local representation while efficiently addressing last-mile D2C logistics challenges.
“The Northeast is not a monolithic market; it is a region built on multiple unique identities,” noted Aninda Das during the session. “Understanding what consumers are ‘actually buying’ demands a transition from transactional retail models to identity-driven experiences. At Infinity, we apply this same philosophy of contextual retail across our developments.”
The Sacred Economy: Introducing India’s First ‘Divinity Mall’
In another standout session, Aninda Das delivered a compelling presentation titled “The Great Indian Retailer Story,” focusing on the daily realities, emotional journeys, operational struggles, and evolving ambitions of Indian retailers. Through an engaging storytelling format inspired by Lord Krishna and the spiritual heritage of Vrindavan, he introduced India’s first ‘One-Stop Divinity Mall,’ strategically located on the Main Chattikara–Vrindavan Road.
Mr. Das emphasised the enormous untapped opportunity for organised retail within spiritual tourism hubs, particularly for heritage brands from across India. He also highlighted the increasing investment interest and travel inflow from North Eastern consumers into such spiritually anchored commercial destinations.
A Vision for Sustainable Growth
Speaking about the participation, Pulak Chamaria, Director, Infinity Group, stated: “Our presence at the RAI Summit 2026 reflects our long-term vision for the North East. We aim to create exclusive retail opportunities for heritage brands from the region within our North India market in Vrindavan, while inviting the vibrant retail community of the Northeast to become part of our transformative spiritual retail journey. Our association with RAI further strengthens our mission of building smart, sustainable, and culturally connected spaces for businesses and homeowners alike.”
Shaping the Next Chapter of Indian Real Estate
By leading important industry conversations and building strategic partnerships, Infinity Group continues to strengthen its position as a thought leader in the evolving real estate ecosystem. The company’s forward-looking blueprint ensures that every development — whether a premium commercial address, a luxury hilltop residence, or a spiritual retail destination — is carefully designed to align with the changing cultural and economic aspirations of modern Indian consumers.
In the retail segment, Infinity Group is reshaping conventional shopping experiences by integrating experiential commerce with cultural relevance. Recognising that modern consumers seek meaningful engagement beyond transactions, the Group’s curated retail environments blend contemporary amenities with deeply rooted regional identity. Supported by data-driven consumer insights and sustainable architectural practices, these next-generation retail destinations function as dynamic community ecosystems. This progressive approach not only enhances value for brand partners but also establishes a new benchmark for immersive, lifestyle-oriented retail experiences across India.
About Infinity Group
Infinity Group (www.infinityitpark.com) is a leading real estate developer known for its landmark projects across Kolkata’s Salt Lake Sector V and beyond. With a diversified portfolio spanning IT parks, premium residential developments, and innovative retail concepts such as Krishna Bhumi Arcade, Infinity Group continues to lead with a strong commitment to green development and community-focused design.
Through active participation in core knowledge platforms and industry collaborations, Infinity Group continues to shape the future of India’s retail and real estate landscape — from the hills of Guwahati to the sacred plains of Braj.
For more information, contact us at:
Call: 9051483879
Website: www.infinityitpark.com
Email: anindad@infinityitpark.com
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