New Delhi [India], April 21: 1xBet announced a partnership with Jiří Procházka, one of the strongest MMA fighters, who became UFC light heavyweight champion in 2022. He joined the brand’s pool of ambassadors after Brazilian Carlos Prates.
Procházka made history as the first Czech fighter to win a UFC title, in the light heavyweight division and across the UFC organisation. He is known for his entertaining, unconventional style and aggressive fighting approach, which earned him three Fight of the Night awards and a Fight of the Year win. He was also nominated for Fan Choice for best debut and Dana White’s pick for Fight of the Year. At the moment, Jiří Procházka continues his active UFC career with a professional record of 32-6.
“For me, it is not about status or titles. It is about the journey. It’s about how you become better every day. I want to work with people who understand that. Being honest with yourself and following your own path – that is what matters,” Procházka said about the partnership.
“Following the signing of Carlos Prates, we continue to strengthen our presence in the UFC. Jiří is not just a champion, but a fighter with a unique philosophy and style that sets him apart from the rest,” said 1xBet strategic advisor Simon Westbury.
1xBet’s partnership with a top European fighter who is developing within the most well-known American promotional organisation is part of the brand’s successful global strategy to expand its presence worldwide.
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